Twilight: Breaking Dawn Part 2

The main colour used here is black; this represents danger and death - both of which occur during the battle that is pictured in the poster. This suggests that the Volturi have come to kill and will stop at nothing to achieve this; that the Cullens and both Werewolf packs will fight against them to protect Renesmee, this could link to the fact that the werewolves have to protect humans that another has imprinted upon.

The producer of the poster has created it so that it looks like the Volturi army keeps going forever, when really it is just a tree line. But the fact that they all wear black capes creates a sinister and powerful atmosphere, all of which is shattered when Alice shows Aro her vision of the battle and reveals Bella's skill, rendering their's useful.

The title of the film is in gold to stand out from the rest of the poster; so that the audience will notice it straight away.

THE EPIC FINALE THAT WILL LIVE FOREVER could relate to the battle; the Volturi's first ever defeat or Renesmee as we learn that she too will live forever.

I think this poster is most effective out of all five, because it definitely entices the reader into discovering the outcome of the battle.

Amy

Twilight: Breaking Dawn Part 1

The main colours in this film are black and red, which hint at danger and blood-shed, however this could simply be relating to the title of the film and the colours of a dawn. This could relate to new beginnings; the new life that Bella and Edward wanted to have together after their marriage, and this new life together was supposed to begin on their honeymoon, but of course it didn't which could link to the breaking part - their dream of a new peaceful life together has been broken.

Also there is still the element of Bella needing to be protected because the wolves are there, however there is also the dilemma that the wolves will destroy her baby because they think of it as a threat to the humans of forks who they are bound to serve.

FOREVER IS ONLY THE BEGINNING is an ironic slogan because of course they will all live forever because they are vampires. But also it could link to the impending transformation of Bella into a vampire so she can too be powerful and live forever. However it could also be used in a negative way, because Bella is still in danger even though she is now a vampire because the Volturi want her to join them and will killl her baby, Renesmee.

This poster i think is successful because the slogan will entice people, along with the wolves' presence in the background of the poster.

Amy

Twilight: Eclipse

The main colours used here are black and blue which suggest evil, danger and mystery - all of which feature during the film. Also the cloudy sky could suggest that something evil/dangerous is coming to attack the main characters, in particular Bella.

All the characters pictured in the poster are stood almost in a battle stance; suggesting that they will use Bella or Bella's scent as a distraction for the enemies but that Edward and Jacob, along with their pack/family will fight them off as they get Bella to a safe place away from it all.

IT ALL BEGINS WITH A CHOICE tells us that Bella or one of the other main characters will have to make a huge decision; the fate of the rest of the film will depend on what they choose.
This poster could be more informative; really try to gain people's attention, perhaps with a hint as to the identity of the enemy, but it is still quite successful as you can see from the box office.

Amy

Twilight: New Moon

The main colours used in this poster are greens and browns (natural colours) which are a direct reflection of the werewolves pictured on the left-hand side. 

The fact that the Twilight film/books are names after different lunar cycle stages reflects both werewolves and vampires as werewolves are originally slaves to the moon; vampires slaves to the sun. In this poster all three opposing sides are shown:

• Werewolves
• Vampires (Cullen Clan)
• Volturi (vampire royalty)

This could suggest that there will be strong clashes and tension within this film, particularly because one of the biggest laws is that vampires should not reveal their secret to humans, which Edward has done with Bella. 

Also the fact that behind the volturi are thousands of people, tells us that now it is much more serious than previously thought and that the Volturi will not let anyone or anything stand in their way. 

Moreover, this poster could tell us that the werewolves want to be taken seriously; they are also willing to fight for the people of Forks and for Bella.

I think this poster is successful because it make the audience curious as to who the Volturi are and what's going to happen when they appear in the film.

Amy

Harry Potter and the Deathly Hallows Part 2

The main colours used in the poster are greens and greys and this links to the natural destruction that takes place during the last Harry Potter film - Voldemort's army destroying the forests surrounding Hogwarts. Also it could relate to the natural brotherhood that all Hogwarts students feel as they defend their school from Voldemort and the death eaters.

IT ALL ENDS suggests that although the battle may have started during the last film, all the action is going to happen during this film; an ultimate winner will be decided. This also links with the entirety of Hogwarts joining in to help with the battle against the Dark Forces that go up against the school.
In the picture everyone is pictured looking worn out and injured with ripped clothing etc. and this suggests that they have either just finished the battle or are part way through, but they are all stood together signifying a unique bond between all the students.
There is a lot more red in this picture which directly relates to death and blood, which is of course one of the main themes of the film, what with Voldemort possessing the most powerful wand in creation.
In the background you can see Hogwarts, and parts of the walls and courtyard scattered among the floor; this tells us that although all the death eaters and Voldemort himself would have studied here they obviously do not care for their future generations, should they win, to do the same.
Personally i think this is the most successful poster of the whole film series because it shows such a strong front as all the students stand together to defeat the enemy. Of course audiences would be left eager to find out what happens, especially if they have followed the film series.

Amy

Harry Potter and the Deathly Hallows Part 1

The main colour in this poster is blue; his represents mystery, which is evident from their faces, nervously looking around to see if they are being watched. The fact that this movie is part 1 of Deathly Hallows tells us that the fight has only just begun; this is why the golden trio are on the run in central London; this also tells us that the real war has begun and it is not just happening in the wizard world, but in the muggle world too.

The red dots at the bottom of the poster hint at danger and blood, all of which are seen during this battle.

The fact that they are pictured in the muggle world suggests they are on the run; this could be to protect their friends and families, but it still seems a bit strange compared to previous posters where they are ready to fight. However it could be because they need to recruit help for their side and they need to find information and answers which could aid them in their fight, similarly it could be that they have just discovered that they cannot straight up kill Voldemort as he has made horcruxes; they have to go and find them.

You could say that the fact that the sky is black and cloudy is because trouble seems to follow them everywhere and there will no doubt be lots during their quest to find the horcruxes.

In conclusion i believe that this is a successful poster as it makes people curious to find out why they are even in the muggle world in the first place. 

Amy

Harry Potter and the Half Blood Prince

Here the colours used are green and black which symbolise danger, betrayal and death -all of which we see in this film. Also the fact that the castle itself is black shows that enemies have made it into Hogwarts, possibly even the Half Blood Prince?
The alarming fact that Dumbledore is stood alongside the 'golden trio' tells us that it has gotten really serious and that the evil is going to come face to face with them; that is why they need Dumbledore's help in this movie. Moreover it could tell us that the enemy is a long time enemy to Dumbledore, someone who he knows very well and that is why he is getting involved.
Also the fact that every single character has their wand out in this poster tells us that there will be a full on battle in this movie and that they will be tested in their wand abilities.
Overall i don't think this poster is that successful because it is not as intriguing as the previous posters; therefore i think it relies on the huge fan base for the series to already know about the movie and word of mouth.

Amy

Harry Potter and the Order of the Pheonix

The main colour used by a large majority in this poster is black which tells us that the force of evil present i previous posters in the series is now much stronger. Also the fact that the entire background of the poster is black could suggest that they have to hide away from everyone or do something in secret; this directly relates to Voldemort's army infiltrating the Ministry of Magic and part of his army slowly taking power at Hogwarts.
Audience foreknowledge is used to recognise Ginny, Neville and Luna; Cho's presence is related to the last film where Cedric Diggory died in the Tri-Wizard Tournament when Voldemort appeared.
'THE REBELLION BEGINS' tells us that the students are ready to go against their enemies now as they train using the code word Dumbelore's Army as their name.
Again the Title, particularly Harry Potter is printed in metallic so it will stand out from the poster; people will notice it as they walk past.
However, the light at the far end of the poster could suggest hope at the end of the film, similarly it could suggest someone's passing and them going to heaven - which of course we see with Sirius Black, Harry's godfather.
This poster is very successful, i think because this poster is so dark and mysterious compared to the previous posters that the audience would feel like they need to know what is going on.

Amy

Harry Potter and the Goblet of Fire

The colours used in this poster are blues and blacks which hint at danger, darkness, death and horror; this could link to the Goblet of Fire. The fact that it is named this gives the illusion of a long and hard struggle to win this goblet of fire, almost an impossible struggle. Also this links to the slogan at the bottom 'Dark and Dangerous Times Lie Ahead.'

There are three new faces on this poster, from two different, foreign wizarding schools; this could suggest that this game is bigger than anything and that the whole wizarding world will be watching. This is made clear by the three stands in the middle ground, in the centre of the lake. Some foreknowledge is needed to know that this lake is the black lake; therefore is home to various deadly creatures, which links to the earlier idea of it being an almost impossible task.

This is also the first poster where the characters are actually outside of Hogwarts itself; this could hint that this alone holds some unknown horror waiting to be discovered, reinforced by the fact that they are less protected when outside the castle grounds.
I think this poster is successful because it holds the readers attention as they try to figure out this movie might be about, leading them to watch the trailer and inevitably go and see the film. Moreover the introduction of new characters will make the audience intrigued.

Amy

Harry Potter and the Prisoner of Azkaban

The main colour in this poster is blue which hints at mystery and darkness; this links to the wanted posters and the wanted wizard hiding in the background of the poster.
Harry has his wand in his hand in this poster which tells us that he is ready to fight his enemies now and that he can help protect his family and friends, but that he still has friends to help him.
Hermione's cat is in the bottom right-hand corner of the poster because this film has a few elements of animals and transfiguration as Peter Pettigrew pretends to be Ron's mouse for several years and is revealed during this film.
Towards the left-hand side of the poster, near Ron is a large skeletal hand; this foreshadows the disturbing presence of dementors in this film; could suggest why the poster has an element of dullness, because the dementors suck all the happiness away.
In conclusion i think this is a very successful poster because it hints at lots of elements and manages to engage the audience and entice them to watch the film.
The title of the movie is printed in metallic silver because this makes the title stand out; even if someone just walked past this poster they would notice the name Harry Potter, which would make them stop and look at the poster.

Amy

Harry Potter and the Chamber of Secrets

Here the main colours used are green and black; these are the Slytherin house colours, famous for: 

• Evil Wizards/Witches
• Voldemort
• Cunning/Sly students

This gives the audience that something scary and evil is about to come face-to-face with the three characters pictured; the slogan 'Something evil has returned to Hogwarts' tells us that this is not the first time; nor will it probably be the last. Suggesting that for this thing to have entered the school more than once it is just as powerful if not more so than the headmaster Dumbledore himself; this is a critical question throughout the series. Also the fact that it is capitalized and exclaimed tells us that it must be very hard for something evil to enter Hogwarts; this could tell us that it is extremely strong and ruthless.

Dobby, the house elf tells us that the evil power comes from someone who is rich/wealthy enough to own a house elf; this could also tell us that he does not believe in equal rights - which of course we know he doesn't as he tried to kill all the 'mudbloods'.
The fact that Harry bears a sword tells us that he will come face to face with the 'baddie' in this film, which reflects the looks of horror upon Hermione and Ron's faces. Suggesting that Harry, Hermione and Ron will have to be brave and courageous, which links to the traits of their Hogwarts house, Gryffindor.
Overall i think it is a successful poster, as it promises action and mystery; there is already a huge fan base for the film series so no matter what it looks like it was going to be seen as successful.

Amy

Harry Potter and the Philosopher's Stone

I wanted to blog about the last movie poster but then thought i should do all the new movie posters, so here goes!

Okay so the main background colours used are dark blues; this could hint danger and also mysteriousness which is obviously big theme in Harry Potter movies.
The font of Harry Potter, particularly on the 'P' relates to a lightening bolt, which is the shape of the scar on his forehead received by the 'bad guy' in the series. Also, the fact that yellow is used for the movie title could tell the audience that Harry Potter is going to 'light the way' or be some sort of gift to the people in the movies. In addition, the fact that the movie is named directly after him tells us that he will play an integral part in the movie.
The Hogwarts express is pictured on the bottom right-hand corner of the poster and features because it is an important part of Harry's journey to Hogwarts, pictured in the background.
Without seeing the movie or reading the books you could probably guess that this movie has something to do with movies; this is because of the extremity of Dumbledore's beard; the witch's hat on McGonagall's head.
However despite the audience wanting to find out about the characters featured in the poster i do not think it is particularly effective as a poster; this could be partly because the vast majority of the target audience have already read the books or at least heard about them. This could also link to the obvious witchcraft element in the poster, as people already know what the movie will be about.
From the poster the audience will recognize Maggie Smith and this will help persuade them to watch the movie.


Amy