The main colours used in this poster are very bright and hint at hot weather and parties taking place during the film. The mix of bright colours could also link to action, which relates to the pistols sticking out from their belts.
The title of this film, being one door up from the previous, hints that it will track the next stage of their career as undercover cops. The tagline; These undercover cops are going to party like it's their job, is ironic because as undercover cops, partying and fitting in will be their jobs for that time.
On Hill's characters' t shirt it reads PARTY ON which could mean that he's going to fit into the party so that nobody knows he is there; will therefore not disturb the party, or that he will observe everyone's behaviour at the party.
Tatum's characters' t-shirt says SUN'S OUT GUN'S OUT, which obviously is very clever because it is meant literally, but all the college students around him would not know this.
You don't need foreknowledge of the films to understand why guns are present in the poster, as it mentions it in the tagline at the top of the poster.
The intended audience would be around college/university-aged students (ironically) and maybe slightly younger teenagers.
Attention is gained by the use of guns in such a normal way, keeping them there for anyone to see it they looked, which suggests that their cover could be blown during the film; this would fit in with the previous movie's tagline (which you can read on the previous blog entry).
I would say that this is a successful movie poster as it communicates with the audience and gains attention effectively; so this would make it successful in enticing a wider-reach audience.
Amy
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