The main colour used here is white; this suggests a formal occasion, which fits perfectly with the sign behind Hill and Tatum which reads Senior Prom. However the fact that they both sport trainers of some kind suggests that this won't be a typical prom night for the school; this links to the pistols in their hands.
Also the fact that the two characters are stood back to back with their guns tells us that they are prepared for whatever obstacle they face in the movie. Having watched the film, i know that the prom is right at the end of the film; this suggests that the prom night is the pinnacle moment of the movie, where all the major action is going to happen.
Having foreknowledge of the movie might help to fully analyse the poster, but i think someone who hasn't seen the movie yet will be able to figure it out relatively easily. From the guns, their positions and footwear (despite prior-knowledge) i can guess that they are police of some sort, possibly special agents etc.
Attention is grabbed by the guns, but also by the faces of the actors in the poster, Jonah Hill and Channing Tatum, which would entice the audience into watching the film without anything else!
From the poster you can expect to experience excitement, suspense and action during this film; this could also make people want to watch this movie.
The tagline; The only thing getting blow tonight is their covers, suggests that there is a definite risk of an explosion of some sort; the two main characters will have to work hard and together to stop the explosion. However it also tells us that their covers will be blown, which could present much more danger to the characters, adding to the suspense that the audience will experience.
Overall i would say this is a relatively successful poster, it communicates reasonably well with the audience, but i think it could be made more eye-catching, maybe with more emphasis on the action/suspense promised in the poster.
Amy
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