Warm Bodies

I saw Warm Bodies only a few days after the movie was released and I bought the movie poster the next day, and I love how the poster was released in different versions.

Here is the version I bought but there are several other with different captions, all hinting at the relationship between the two main characters.

The main colours used in the poster and red and black, and straight away this hints that horror and blood will feature hugely in this movie; this links to the zombies. Also the text hints at the relationship between the two characters on the poster; because the text is white this could symbolise the simple mind that 'R' possesses, or the fact that despite major barriers such as; R having the constant urge to eat Julie they can still end up together.

The two main characters are stood on a bridge; this tells us that their love is powerful and can overcome anything, which we see in the movie. Also it could relate to the wall that all the humans live behind in order to escape the zombies.

The film title hints that it's more than one 'zombie' who will be affected in this film, and this could link back to the relationship between R and Julie.

This poster tells us that the film will be of Horror and Romance genre convention because of the caption and the fact that the two characters featured in the poster are holding hands. 

The poster engages the audience by the word death being enlarged and bolder; this would shock the audience because they would not expect the word dead to be on a movie poster alongside a couple.

Overall I think this poster does communicate with the audience effectively and this led to successful ratings of the movie.

Amy